Pure London 2019 - Best Womenswear Brand Award

Not all fashion brands do trade shows, but at Amy Lynn we believe it’s an important way to showcase our collections to both new and existing customers. Trade shows are where brands present their latest collections to the fashion industry, both to small independent boutiques and to large chain stores from around the world. And as well as being extremely hard work they are also a lot of fun!


During the weeks leading up to a show, we all put our heads together to dream up the most amazing stand design! This season, at Pure, we went for full on 70’s retro glamour with beautiful vintage furniture, opulent mirrors and even a full sheepskin floor covering! The result was spectacular and showed off our AW 19 collection brilliantly..

Like the models did on Pure’s catwalk!

And Maïra, our social media and PR manager, who was happily stealing an Amy Lynn style a day 😂

Oh and guess what?! Drumroll please….we also won the award for the BEST WOMENSWEAR BRAND 🎉 !!

So here is where all the drinks came into play…

This was such an incredible achievement for such a young brand and made all the hard work worthwhile. We couldn’t be happier!

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Now time to start making plans for the next show.. Vegas, here we come 💋 !

Amy Lynn