SS19 Shoot - Behind the scenes

Photo shoots at Amy Lynn are always fun! We work with small carefully handpicked teams of young creatives to ensure we get exactly the right shots of our latest collections to inspire you, our Amy Lynn Girls.

The most recent shoot we did was for our SS19 collection at a super cool studio in East London. The team consisted of a stylist, who works closely with our head designer to create exactly the right looks for each piece, the photographer and his assistant, hair and make up and of course members of the Amy Lynn team to ensure that everything ran smoothly and to assist in the organisation of the day.

Shoot days are long days and a sense of humour is vital!

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As are many many cups of coffee…

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Lunch breaks are also always carefully planned so the whole team can take a well earned break and discuss the day.

Of course, the right model is essential to any shoot to convey the essence of the brand.. our team member Sylwia is in charge of casting and spends hours before a shoot day looking for the right girl! Just look at Egypt.

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Accessories can really make or break an outfit and the styling team work hard to source the best pieces.. these vibrant orange heels were perfect for this shoot and worked with every look!

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Our boys seem to agree 😂

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The images we select after the shoot are used not just on our website but also on our Instagram and Facebook accounts to ensure you’re constantly updated with what’s new and to give you ideas on how to create fresh new looks with your Amy Lynn pieces. We’re all about sustainability here at Amy Lynn and love to think up new and fashion forward ways of wearing our collection!

Amy Lynn