Moments that shaped 2025!

What a wildly wonderful ride 2025 has been! From the fashion world to the global stage, it’s been a year full of change, challenges, and conversation. While the noise has felt loud at times, one thing is for sure—creativity thrives in the unexpected, and this year proved that more than ever.

As 2025 (finally!) winds down, it feels good to pause, look back, and celebrate the moments that truly shaped the Amy Lynn journey. We kicked things off by closing out 2024 in the best way—with a showroom event in Paris! It was equal parts inspiring and unforgettable, giving us our first exciting step into showcasing the brand across Europe. So much so, we worked with them in October 2025 for an incredible sample sale in London—one that quite literally cleared us out! With hardly any samples left, we happily skipped our usual winter pop-up because, well… you guys beat us to it!

In February, we hosted our very first wellness workshop with Bless in London—and wow, what a day. Filled with sound baths, yoga, empowering talks, and creative conversation with female artists and founders, it was pure inspiration from start to finish. Throw in a nourishing lunch and a room full of like-minded women, and we left feeling recharged, reconnected, and ready to take on the year with fire in our bellies and ideas in our heads.

May brought another huge milestone—our very first influencer collaboration, AmyLynn x Grace & Grace with @gracefoley and @graceshadrack! To bring it to life, the team headed to Sicily for a dreamy location shoot along the Italian coast (pinch us), soaking up sea air, sunshine, and sisterhood before returning to London for a stunning launch event at Riviera in Mayfair. AL girls + Italian coastline = magic. Need we say more?

Summer saw our signature shirred pieces reach cult status—especially the Sonya top, which sold out multiple times (thank you!). Our check prints also had their moment and we loved watching you guys’ style them in so many different ways!

Autumn arrived with the launch of the Beatrix dress, and it quickly became the dress of the year. You guys LOVED it. A true hero piece, it sold out again and again and has now inspired our SS26 edit—which we are beyond excited to share. Seriously. We can’t wait.

And just a few weeks ago, December gave us our favourite tradition—the annual team Christmas dinner at the gorgeously decorated Balthazar in Covent Garden. A night to laugh, catch up, celebrate, and toast to a year we’re incredibly proud of.

Looking ahead? 2026 is already sparkling on the horizon. With our biggest spring edit yet dropping soon and a calendar full of exciting events (we’ve got surprises!), we’re more ready than ever.

Thank you for being part of our story, our community, and our adventures. We can’t wait to take you along for every twist, turn, and triumph 2026 brings!

Wishing you all a very Happy New Year—filled with health, happiness, love, and so much joy.

Lots of love from the Amy Lynn Team xx