Introducing AMYLYNN: An award-winning contemporary clothing brand designed in London, exuding a dynamic fusion of functionality and glamour. We specialize in statement party-wear pieces and bold silhouettes all crafted from luxurious materials. We believe in creating timeless pieces that are easy to style and last season after season.

AmyLynn creates two full collections a year along with limited edition capsule edits introduced throughout the seasons to ensure you are always kept updated with the latest trends in fashion.

Each collection is designed and curated in London and lovingly produced in our family-owned factory. This ensures that the whole process is ethical and that all your AmyLynn designs have been fairly produced from start to finish.

Reduce, Re-use and Recycle

Over the last year, AmyLynn has made a conscious effort to re-think our sustainability programme. We’re committed to reducing our environmental impact and ensuring our garments are ethically made. We would like to share some of the developments we have made.

We aim to design all our garments mindfully, our in-house design team carefully develop print pieces to ensure minimum fabric wastage during the production process

We have reduced our paper use by 90% by focusing more on digital distribution, this includes our seasonal lookbooks, trend analysis and returns process.

Our standard bubble lined bags are FSC approved and recyclable. Made from sustainably sourced materials and manufactured carbon neutral, our mailing bags are 100% recycled paper and the inner bubble material is made from between 30-50% recycled content

The visual team created 95% of our content in London to minimise international travel and our carbon footprint, while also re-using set materials where possible.

Trans-seasonal pieces are included in all of our collections to ensure maximum wearability throughout the garment's lifetime. We believe less is more when it comes to building a functional wardrobe

Our AmyLynn EDIT range is formed of classic pieces that remain available online until they sell out ensuring no wastage occurs at the end of each season

Our new packaging is made from recycled materials and is 100% biodegradable. This year we will recycle fabric cuttings in our factory to produce accessories and trims; ensuring no wastage.

Our London studio makes a conscious effort to recycle all recyclable materials.

Our Ethos

We produce all of our pieces in a family owned factory where employee safety, happiness and well-being has remained at the forefront for over twenty years

Charity

Here at AmyLynn we have a shared passion for empowerment for women everywhere.This we strive to achieve through collaborations with women's charities and by working closely with young people to give them the support they need to fulfil their potential in whatever their passion is.

As we look forward and take new steps towards further improving our commitment, we will keep you updated with our progress.

Our design studio is located right in the heart of West London; giving our design team plenty of inspiration and perfectly placed for our buyers to visit with ease.

We also have a warehouse in East London where our logistics team are kept busy packing orders and taking delivery of our latest collections. We also have our own shoot studio based there enabling us to quickly update our website as soon as new looks arrive so no-one has to wait any longer than necessary to shop the latest looks!