Sunset Boulevard Launch!

This Wednesday we had the most amazing day at the launch of our High Summer collection inspired by our Los Angeles Amy Lynn team!

In collaboration with our fantastic PR agency who hosted the event in their oh so trendy offices just across the road from Soho in central London we were so happy to invite some of our fave Amy Lynn girls to share in the excitement! The space was an Amy Lynn take over with the most stunning floral arrangements by The London Florist making it feel like a little calming oasis in the middle of the city!

We had the pleasure of show casing the new collection.. stunning designs perfect for this weather as it starts to heat up again.. in beautiful sunset shades of orange and pink set against sandy neutral tones and dusky lilacs.

Of course on such a hot day we couldn't let our girls go thirsty!  B Agency had thoughtfully arranged the most refreshing specially blended cocktails for us from Hoxton & Grey.. perfectly packaged deliciousness in super cute little glass bottles!

There were also our very own Amy Lynn lollipops for a little rush of sugar and just in time our brand new neon sign had arrived.. We couldn't be more pleased! Our super cool founder Lynn rushed to the event with the sign as soon as it was delivered.. We are truly a team here at Amy Lynn!

The space was so beautiful and everyone who came was blown away by the stunning summer essentials.. easy to wear separates and super cool dresses for every occasion from beach to bar to staycation city days!

In fact the space was SO beautiful I can't help but wish we had an Amy Lynn store here in the UK..!

Until then you can find all of this amazing newness on our website and select edits dropping soon on Selfridges.com.. don't forget to tag us in all your pics on socials! We love seeing how you style your fave pieces from Amy Lynn!

xx